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Art director and creative marketer with a primary focus on brand, image, editorial and narrative building. Currently NYC

Art director and creative marketer with a primary focus on brand, image, editorial and narrative building. Currently NYC
YOWIE: Pollyanna
Holiday Campaign
Art Direction, Photography
2018



YOWIE ran a triptych holiday campaign on social media and as a window installation in their Philadelphia store. Inspired by the part wishlist, part white elephant, regional gift-giving tradition of ‘Pollyanna’. We invited a diverse group of Philadelphians to create a handwritten list of their favorite products from YOWIE, along with one random item to reflect their personality. I was in charge of concepting, casting and shooting the campaign along with founder Shannon Maldonado.