YOWIE — Holiday Campaign
Date: 2018
YOWIE ran a triptych holiday campaign on social media and as a window installation in their Philadelphia store. Inspired by the part wishlist, part white elephant, regional gift-giving tradition of ‘Pollyanna’. We invited a diverse group of Philadelphians to create a handwritten list of their favorite products from YOWIE, along with one random item to reflect their personality. I was in charge of concepting, casting and shooting the campaign along with founder Shannon Maldonado.
Date: 2018
YOWIE ran a triptych holiday campaign on social media and as a window installation in their Philadelphia store. Inspired by the part wishlist, part white elephant, regional gift-giving tradition of ‘Pollyanna’. We invited a diverse group of Philadelphians to create a handwritten list of their favorite products from YOWIE, along with one random item to reflect their personality. I was in charge of concepting, casting and shooting the campaign along with founder Shannon Maldonado.
YOWIE x Jeremy Dean
Date: 2018
YOWIE produced a collaborative shirt with artist Jeremy Dean inspired by the Heaven’s Gate cult phenomenon and tragedy. I was tasked with concepting and shooting image assets for the shirt’s launch in-store and on social media.
Date: 2018
YOWIE produced a collaborative shirt with artist Jeremy Dean inspired by the Heaven’s Gate cult phenomenon and tragedy. I was tasked with concepting and shooting image assets for the shirt’s launch in-store and on social media.
