PSFK: New York Retail Innovation Week
Event Branding, Editorial
Art Direction, Graphic Design, Print Production
2020
![](https://freight.cargo.site/t/original/i/d20e2ced24070e2af1b1eeb761c9d1d1c719121650603692fcb2c529f63183af/NYRIW-Web-Mock-1.jpg)
PSFK is the founder and host of New York Retail Innovation Week (NYRIW). I was responsible for crafting the visual direction of the event, established through the design of the NYRIW Retail Innovation Guide, along with physical collateral for panels, tours, and parties.
![](https://freight.cargo.site/t/original/i/e8dc3e6dcdd7a632a15364f3ed4fe8ab09737c74cb4b27b2b1c08fdc7042f4ca/NYRIW-Web-Mock-2.jpg)
![](https://freight.cargo.site/t/original/i/16f25a4e3566658ec1280e2f7be94cc945debeccd07a32907d399619fb64a6c1/NYRIW-Web-Mock-3.jpg)
![](https://freight.cargo.site/t/original/i/fffa3be525979739f825058d164c9e78d71dba38a60f9b0daa4dfd3a6f336066/NYRIW-Web-Mock-5.jpg)
![](https://freight.cargo.site/t/original/i/768b0463e9374efe83948e12adad0ed6dc70d9b94edaa318ad35d23c9fa376dc/NYRIW-Web-Mock-4.jpg)
![](https://freight.cargo.site/t/original/i/3f4b31bbd5292d98b35d20616ba3b0fb79db4cbc1d9e006c38cd7b20be6f82d8/NYRIW-Web-Mock-7.jpg)
![](https://freight.cargo.site/t/original/i/fd214f9f4d5fcadf3bf2155e789102aee2092d753583e89706fe9f97215cc2c9/NYRIW-Web-Mock-6.jpg)
![](https://freight.cargo.site/t/original/i/c202d06e346b3ae89d103434870773025ccd3436395f83f6e345f3052be9c1cb/NYRIW-Web-Mock-8.jpg)
![](https://freight.cargo.site/t/original/i/8a862c542ad65edfad77206da52ebb6b2d010afc5111f3ca3a8251631bbd13e8/NYRIW-Event-Collateral-3.jpg)
![](https://freight.cargo.site/t/original/i/09c8fcce3bb4a9790e8af81db817282293ce1d91fd50398f955bbbde4ec437e1/NYRIW-Event-Collateral-2.jpg)
![](https://freight.cargo.site/t/original/i/80a4fd3c52a2fb0bc266562e82aca7e8c8ca6155b1349dbc6c64c8739c721978/NYRIW-Event-Collateral-1.jpg)